Photographs

• Send originals straight from the camera or phone — not resized copies.
• Don't send photos through chat apps. Most of them shrink the image automatically and that quality can't be recovered.
• Ideal resolution: at least 2000 px on the longer side.
• If you have images from a professional shoot, ask the photographer for the full-resolution files, not the web versions.
• Make sure you hold the rights to use them — images taken from the internet carry real fines.

Logo

• A vector logo is best — files ending in .svg, .ai, .eps or .pdf. They scale to any size with no loss of quality.
• If you only have an image, we need a .png with a transparent background, as large as possible.
• Send both a light and a dark version if they exist — the site has both dark and light areas.
• A logo photographed off a business card or cut out of an old website won't do. If that's all you have, tell us — we can redraw it.

Copy

• Send it as a document or spreadsheet, not as images or screenshots.
• Write the way you'd say it to a customer in person. Stiff, formal language usually hurts on a website.
• A few sentences per service is enough — what it is, who it's for, what the customer gets out of it.
• It doesn't have to be perfect. We'll go through the copy together and refine it.