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MediaVolt

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Access & materials3 min read

Analytics and search engine tools

Which tools we set up on your site, what they measure, and why the accounts should be yours.

Without measurement a website is hard to improve — you can't tell where people come from, where they drop off or what actually works. We'll set it all up for you, but we recommend the accounts belong to you.

What we usually set up

  • Traffic analytics — how many visits, where they come from, which pages interest them, how many fill in a form.
  • A search engine console — shows which terms people find you with, and warns you when the site has a technical problem.
  • Conversion tracking — when someone submits a form, taps the phone number or clicks the email address.
  • A cookie consent bar — giving visitors the choice of whether to be measured.

Why the accounts should be yours

Data about your customers is your asset. If you ever work with someone else, you don't want to lose your measurement history. So we create the accounts under your email and you simply add us as collaborators.

  1. 1Send us the company email the accounts should be created under.
  2. 2If you already have accounts, add us as a user with management rights.
  3. 3We'll add the measurement to the site and verify the data really flows.
  4. 4You'll see the first numbers within 24 – 48 hours.
The first days after launch are always skewed — a big share of the visits is you and your colleagues. The second week gives you the real picture.

Stuck somewhere?

You don't have to figure this out alone. Write to us and we'll walk through it together — or simply do it for you.

Get in touch

Access & materials

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